Yes I’m talking to you.
How can I, as someone who has quite possibly never read a thing you have written know what is good about your writing let alone what is the standout, cherry-on-the-top, absolute best thing about it?
The answer is quite simply because the best thing about your writing, whoever you are, is YOU.
As writers, we all bring something to the table. You might have excellent technical skills, might be a wordsmith with the vocabulary of the OED, an expert in your field (whatever it may be), you might be a born storyteller who has everyone you meet hanging on your every word, or a comic genius who will have readers unable to read to the end of your articles or posts due to the tears of laughter streaming down their faces. In all likelihood, although you may tend toward one, some of all of these examples, you are probably not top of the game in any of the ways I have mentioned and you know what…
That is because although to be a writer you do of course need some technical skill, a niche or two or three that you can write about and the ability to engage your readers but the thing that mixes all of those little ingredients together to make the delicious writer cake that you are is YOU.
It’s all your experiences, all your knowledge, your day to day life, your sense of humour (or otherwise!), you family life, your culture and background.
All of this stuff is what sets you apart from every other writer and is exactly what you should be focusing on, building on and using to make a living from your craft.
Don’t try to write like someone else. That person is already doing a pretty good job of that.
It is what you are best at, after all.
Write about what you love and your passion will shine through.
If you don’t already have a portfolio; a body of work that you can show to potential clients, or if you have but are not sure it reflects your best stuff. Then just pick something you love whether it’s your favourite pair of shoes, memories of a festival you went to in the heady days of your youth (or last year if you are still in the heady days of your youth), your pet cat (or snake) or whatever really floats your boat and write from your heart.
It is not the subject matter that clients necessarily want to see, in fact sometimes if you manage to get someone to read to the end of your article when it is a subject they would not normally give two hoots about then that really shows them your skills.
And that’s how I know what is the best thing about your writing because it is you and you and you and you and you, all of you!